The five must-haves are also known as the the SMART acronym (Specific, Measurable, Attainable, Relevant and Timely). These 5 points are normally used for accountability or as a tool to measure progress, and when putting your declaration to action, the secret ingredient lies in seeing the SMART acronym in another angle: CLARITY.
When your declaration is specific, measurable, attainable and timely, it is clear for the organization and once it is clear for the whole organization, everyone can join you.
CLARITY FOR THE WIN
Vince Lombardi: “It doesn’t matter what play I call and if the defense knows it, if everyone executes it perfectly, then we’ll still get the touchdown.” That’s what the SMART part does in a declaration–It makes it so clear that when you’re on the 10 yard line, when the opposition is the greatest, everyone on the team is clear on how we’re going to drive the ball to the end zone and score the touch down! Not only is everyone clear on how we’re driving the ball and getting the touchdown, everyone gets to celebrate together!
DON’T BE ALONE AT THE TOP
In leadership, you and I both know that the loneliest part is celebrating alone. If the team is not clear on where we’re going and by chance we hit our declaration, no one will know because they wouldn’t know their role in that success. They would be too busy working on the next project, the next initiative, while you’re sitting there alone.
The clarity of the SMART acronym in a UB SMART declaration allows us to celebrate with the team because everyone was clear and knew how they individually participated in that success. And in the most difficult part of every initiative—the last ten yards, we all get to work together, press through and finally celebrate as a team and as an organization.
Come back next time for more leadership principles!